HUNTR/X has underground fans in the demon realm (and they really want you to buy some merch).
This is a spec experiential design project exploring what a kind of story a K-Pop Demon Hunters-themed storefront could tell. What story can you tell when you’re limited to nothing but a store facade?
This spec project covers facade design, signage systems, and environmental storytelling.
We’re working in dualities. The storefront is built around a Joseon-era architectural shell (likely the era during which the Demon Realm was created), and hastily-plastered on modern K-pop fan storefront signage to cash in on the current craze.
On top of that, only the Saja Boys are supposed to be popular in the Demon Realm, so HUNTR/X fans have to look close to see the (illusion) staircase heading down to a true fan’s treasure trove.
Just for fun, I also explored a little bit of what a brief walk-through room experience would be like, themed to a backstage tour.
