At Swell, I design high-volume digital ad creative for performance marketing clients.
When I was full-time, in a single quarter, I would often produced 650+ individual assets across 120+ campaigns, from static display to short-form video, across Meta, Google Display, Reddit, and YouTube.
In the summer of 2026, I transitioned to the role of freelance Digital Creative Consultant with Swell to pursue more opportunities, while still offering support where I can.
The NIC Conferences are huge events with a massive marketing effort. Making Nashville’s neon nightlife come to life was a fun experiment, mixing image generation and video editing.
MasterCenter serves patients navigating addiction treatment, meaning every word has to thread the needle between urgency and reassurance, under strict Google advertising restrictions on top of it.
Making Video Out of Nothing At All
Sometimes, we have to create video with nothing but a goal, a target, and a script. I get crafty with AI tools like NanoBanana, Kling, Midjourney, ElevenLabs, ChatGPT, and Claude, but the first and final touches are always human.
Sizing as a Communication Challenge
Google Display campaigns ran across more than twenty ad sizes, which sounds like a production task until you realize that a 320x50 banner and a 300x250 rectangle are fundamentally different creative challenges. Every resize is a new editorial decision about what the ad absolutely cannot live without.
Testing, Testing, One, Two, Three
Running multiple tests for the same campaign means designing ads that are genuinely distinct. And I don’t just mean color swaps or headline tweaks, but formats that give the platform something meaningfully different to evaluate.
