The Montauk Chamber of Commerce wanted a landmark photo op installation for three million annual visitors.

The winning concept drew from Chinoiserie and Delftware traditions to capture Montauk's wildlife, coastline, food scene, and Indigenous history.

The canvas was a six-foot freestanding MTK sign at the center of town. The installation was executed in two days using an Apple Vision Pro to translate the design from digital to surface at scale.

Seeing families (and celebrities) stop for photos with it for months afterward was the best possible proof it worked.

The Chamber came back with a follow-on commission for their annual Clam Chowder Festival. A design to “combine the autumn festival, chowder, and a beach down” appeared on collectible mugs, t-shirts, and sweatshirts.